What Makes a Good Professional Blog Post?

 

Blogging remains one of the primary digital marketing tools that are accessible and pays off well. New businesses look towards blogging as an immediate solution to their problem of developing a marketing strategy. Established brands integrate blogging into their multifaceted marketing strategy.

Blogging brands businesses. Preparing informative articles shows one's comprehensive knowledge of their products and the industry, earning them a huge customer following and loyalty. One becomes a customer's point of reference for information about products. 

Quality blog posts earn customers’ trust. They develop faith in one's business to supply quality products to satisfy their needs. Thus, businesses must learn how to write excellent professional blog posts. Below are six critical tips for writing an awesome professional blog post.

Tip 1: Understand Your Theme or Topic

A theme is a message a piece of art carries and passes to its audience. Like music and literature, blog posts have themes too. They communicate specific messages to their audience. Thus, before you write your blog post, know and understand the message you want to pass to your readers. Knowing your theme helps you gather and put relevant information in your blog post. It guides your research by focusing on areas that provide information related to your blog posts. Good research results in a highly informative blog post.

Tip 2: Research Your Theme or Topic Well

Research is a person's activity to gain a deeper understanding of a topic or issue. Several research methods include interviews, reading other sites' content, testing similar products and comparing their performance. Research gives you the facts and information you need to write your blog post. It enriches your blog with definitive evidence that improves its reasonableness. Proper research makes writing easy. It provides you with much information you need to transfer to your blog. It prevents you from making several stops when writing to search or guess more details on your topic or theme. Moreover, it prevents you from veering off your topic since you have adequate information for writing your theme. 

Tip 3: Write Your Blog Post

Putting pen to paper requires great courage. Usually, people face a situation where they have torrents of information but have trouble writing them down. This situation occurs because of fear or lack of confidence in their writing ability. Fortunately, the solution to this problem is simple; start writing. You can start writing by preparing an outline that will structure your blog post so that you organize it well. Once you have your outline, write your blog post.

The next three tips (Tips 4, 5, and 6) for creating an awesome professional blog post focus on what to do when writing your blog post. I have explained them below.

Tip 4: Use a Clear, Friendly, Professional Voice

A great blog post is clear, and its tone is friendly and professional. A clear blog post uses a language that its target audience understands. It avoids using technical jargon. For example, a blog post targeting patients with heart attacks should use the term “heart attack” instead of “cardiac arrest.” Many people do not know “cardiac arrest.” Such a clear voice improves the readability of the post. 

Additionally, a blog post with a friendly and professional tone uses the second-person voice. The pronoun "you" is the major feature of this voice. It is very effective in "How to" blog posts. A second-person voice brings a reader closer to the text since it speaks directly to the reader. It keeps the reader glued to the text because it is direct and respectful.

Tip 5: Support Your Ideas Relevant Research and Citations

We had discussed earlier in Tip 2 that proper research gives you adequate information to write and present your idea or theme. When writing, apply the fruits of your research to support your ideas. These fruits are citations, such as facts, figures, and examples you retrieved from research. Use relevant citations to back up compatible ideas in the body of the paragraph. Citations improve the reasonableness of your blog post and make it more plausible.

Tip 6: Understand the Business That has Hired You to Write Its Blog Post

We mentioned earlier that blogging brands businesses. Thus, if you are a hired web content writer, know your client well. Know your client’s policies and principles so that your writing matches your client's character. Make sure your writing reflects your client's business culture so that it is in line with your client's brand. It will improve your relationship with your client by building trust, which earns you an opportunity for future endeavours with the client.

Tax Resolution

 

 Tax resolutions are the various options available to people to solve the present tax problem and prevent future tax problems. Usually, experienced tax attorneys and experts in tax resolution offer services to people to resolve their issues with the KRA and prevent them from having problems with the KRA.

 

Dealing with the KRA is a hassle that can get on your nerve since you need an idea of how to meet its tax-related activity demands. Stay calm with your tax problems. Skim through the various tax resolution options discussed here and select one or several options that match your needs. Below are descriptions of some available tax resolution options.

1. Audit Representation/Audit Defense

It is a service whereby a tax expert or attorney represents a taxpayer (usually an individual or legal entity that is their client) during a state income or KRA tax audit. The Kenyan government and the KRA permit taxpayers to have authorized representatives during tax audits. Authorized representatives are those tax experts permitted to practice before the state and KRA. They are CPAs, attorneys, and enrolled agents.

The primary purpose of tax representatives is to develop strategies for defending their clients ( the taxpayers subjected to audit) in case tax the state or KRA find tax issues with the clients. During a tax audit, a tax representative prepares all documents needed by the state tax officials and KRA on his client's behalf and submits the documents to the relevant institutions. They also attend all meetings with the tax authority and handle communication on their client's behalf.

1. Criminal Tax Defense

Sometimes, the KRA may investigate a person for tax fraud. One should not risk handling such a criminal investigation alone. Hire a criminal tax defence expert to stand for you during the inquiry.

Criminal tax defence experts are the only ones who can help one articulate well that their intentions were not criminal in such cases where intentions matter as much as actions. They guide you through the investigation and tax resolution process to ensure that you avoid facing criminal charges.

1. Tax Planning And Preparation

Prevention is better than cure. Preventing tax problems is better than dealing with them when they occur. One needs to charge an expert to file their tax returns.

Tax experts are not prone to errors or misstatements since they understand tax processes. Additionally, having experts file your returns reduces your liability for tax problems that may occur from those filings — the burden of responsibility for tax problems shifts to your tax experts.

One can also have experts plan for their future tax liabilities. This move helps you prevent the accrual of substantial tax debts. Tax planning can help you know business ventures that you can take that will not saddle you with massive tax debts. It can also help protect your family from heavy tax burdens after death.

1. Offer In Compromise (OIC)

Sometimes people undergo dire financial situations that make it impossible to pay their tax debts. We need more than an extended instalment plan to help us. In such conditions, the KRA inclines towards accepting an OIC, significantly lowering our tax debts.

An OIC is a life-saving tax resolution for many people who need it. Usually, it allows you to pay 20% less of your actual tax debt. Unfortunately, the KRAs acceptance rate of OIC is low because many people commit many errors and commissions when filing for it. Tax experts increase the chances of KRA approving your OIC by helping you demonstrate that complete collection of your tax debt is detrimental to your economic situation.

Conclusion

Several other tax resolution options exist, such as instalment plans, innocent spouse relief, levy discharge, tax lien removal, etc. Find experienced and qualified tax professionals who can help identify and select the best tax resolution for your tax problem.

IRS Tax Audit

 

 People usually get scared when they hear “The IRS audit.” They tend to assume that an audit is only done when they have done something wrong, like intentionally manipulating their revenues, which is not always the case. This article explains why and how IRS audits a person.

 

An IRS tax audit is a review of a legal person’s financial information by the IRS to determine if they have filed their tax returns in compliance with tax laws. It is the IRS’s verification of tax returns filed by a person based on tax laws and regulations.

 

 Know that when IRS selects you for a tax audit, they are not suggesting that you have a problem with your tax with your filing of tax returns. IRS selects people for IRS audits using different methods. The IRS regularly uses random selection based on a statistical formula. Therefore, know that you can be a victim of random selection and not your tax compliance behaviour. Another method that the IRS uses regularly is related examinations. IRS can select you for the IRS audit through related examinations when they have audited other people that are your business partners, clients, colleagues, or relatives. 

Besides these two conventional methods, IRS can select you for audit when they feel you have reported an incorrect income or unusual deductions.

Most IRS audits are light. 75% of them are usually completed by mail. Only severe irregularities in your tax returns may prompt the IRS to ask you to visit its local offices or make it send its officers to your home, office, or business to examine your financial records.

Preparing for IRS Audit

You only know that the IRS has selected you for an audit when you receive a mail informing you of its intention to do so. The notice from the IRS has the specific information it wants to examine and the documents you should present to facilitate the examination.

The notice gives you 30 days to respond to it. Please respond to this notice as soon as possible since the more you delay responding, the more interest grows on the amount IRS believes you owe. 

Embark on readying your paperwork as you try to understand the tax issue. Contact a tax expert if you need help understanding the tax problem between you and IRS. If you used a tax compilation company to file your returns, you could inform it of the IRS audit notice so that it provides you with an audit defence service. 

During the IRS Audit

If the IRS does not audit you through the mail, it will ask you to visit its local offices or send its agents to your home, office, or business. If the IRS uses the last two options to audit you, you should know your rights during the process.

· Right to representation- You can attend the audit appointment with your authorized representative or have a representative attend it on your behalf.

· Right to professional treatment- The IRS officers must show respect and courtesy during the audit process.

· Right to information- The IRS agents must explain why they need certain documents or information from you and the consequences of not providing them.

· Right to privacy- The IRS must keep your tax issues private and confidential

· Right to appeal disagreements- you can appeal disagreements within the IRS or the courts.

Remember to be polite to the IRS officers during the audit and comply with them. Show them the documents that they request only as per their notice.

After Audit

There are three results of an IRS audit; no changes, accepted the changes, and rejected changes. You should not do anything when the IRS says you should not change your tax returns. When IRS finds that you need to change your tax returns, please do not sign them until you consult a tax expert who can analyze the documents further. If your consultant verifies the report is accurate, sign it (accept the changes). If you find that the IRS made an error, appeal the decision and go to court if necessary (reject the changes).

Conclusion

An IRS audit is a regular occurrence. Do not fear. Makes sure you comply with the tax officers during the whole process.